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XML Bath / Profile #3: Poonacha Machaiah

XML Speaker Profile #3: Poonacha Machaiah – CEO of Qyuki, the new media company founded by Shekhar Kapur and AR Rahman (Bangalore).

This XML Speaker Profile is part of a series that we are doing in the weeks running up to XML Bath (taking place 16-18th March as part of the Bath Digital Festival). Remember, XML is split into a conference (on the 16th – get your tickets here) where you can listen to experts in digital media from all around the world, and a 2-day Lab at Real World Studio for startups (apply to be included here).

1. Where do you find your inspiration for ideas?

Living in India and witnessing ‘harmony’ in the midst of chaos has been the source of my ideas over the last couple of years. Traveling across India gives me the opportunity to witness daily life across various cross sections of society and it inspires me in multiple ways. How people have incorporated ‘jugaad’ (http://en.wikipedia.org/wiki/Jugaad), a term constantly used for improvise/adapt has fascinated me.

2. What’s the best bit of advice anyone gave you? And what’s the best bit of advice you would give to anyone else?

More than an advice someone has given me, I do believe in one principle. ‘You cannot bring back the past, or predict the future, so maximize the present’. This has served me well in life to live life large and be happy about what I have going every day! I am sure this should work for anybody.

3. Who do you most admire in the digital/creative space?

I have the unique opportunity to work with two of the most brilliant minds in the industry award winning hollywood director Shekhar Kapur (Elizabeth – The Golden Age) and oscar award winning music composer AR Rahman (Slum Dog Millionaire). They have inspired me both in the digital/creative space.

4. What is most exciting you about digital technologies right now?

Social Media/Collaboration and democratization of media via digital technologies is what excites me the most. The ‘Re-Mix’ culture of today’s net generation and the potential digital technology can offer to facilitate this is quite exciting.

5. What was your favourite creative work in 2011 – film, TV, ad, application, viral vid etc?

The Tamil Viral Video ‘ Kolaveri D’ is my favorite viral video of 2011. It was released in Nov. 16, 2011 and to date has 37millionYoutube views.

About David Maher Roberts

Founder & Partner of Digital DNA; Founder of BathSPARK/The SPARKies; Non-Exec Director at Claritize & The Filter; Advisor to Visual DNA and GoTag; Mentor to Bath University Student Enterprise teams. Previously, David was CEO of personalisation engine, The Filter and Board & Digital Director at media company Future PLC where he founded the award-winning content agency Future Plus.


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