This week saw the much anticipated launch of Bath’s latest startup – a website and peer to peer matchmaking service in the self storage space called Storenextdoor.com.
The founders are seeking to disrupt the traditional self-storage marketplace by providing a neighbourhood based alternative where people with spare space in their home (loft, garage or spare room) can rent it out to people who need space. Given this ambition it seemed only fitting that the party was held at ‘Revolution’ and the date coincided with Global Sharing Day (November 14th).
Speaking after the event, Co-founder and Community Director Rosie Bennett said that she was delighted with the turnout and overwhelmed by the positive support from the Bath business and tech communities, as well as the local press.
“Bath is a great place to launch a new company at the moment – there is not only a wealth of resource to draw upon (a freelance pool of highly skilled design and tech freelancers) but also a genuine enthusiasm and support structure for innovation and new startups.
“It would be true to say that entrepreneurialism is alive, well and being nurtured in Bath; whether it’s by default of getting deskspace at Digicity or soon to open co-working space, or moral support and advice from fellow entrepreneurs at networking events at the Innovation Centre, Bathspark and Bathcamp.”
The Storenextdoor website certainly seems to have had a strong start with over a thousand visitors in the first two weeks. However, the team are under no illusion about the marketing and logistical challenge ahead. As with any new brand getting the customer proposition right is key, and the collaborative consumption business model is no ordinary proposition.
As Rosie says: “Our ambition is to be a nationwide brand – but as with any peer to peer service it’s important to roll out neighbourhood by neighbourhood.
“The real value for Storenextdoor users is to feel that they are connected on a local level. As well as sophisticated targeting online we are going door to door in an old school marketing campaign. And where better to start than in our own communities – so if you see me on your street in my Squirrel outfit please say hello!”
To learn more about the origins of the company and Founder Dom Moorhouse see this earlier Bath Digital blog post.