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SPARKies shortlist focus: Biggest Success Story of 2012

The companies shortlisted for the Biggest Success Story of 2012 are Complete Control, Mubaloo and Rockpool Digital.

To find the biggest success story in 2012, The SPARKies judges were looking for nominees that could demonstrate significant growth, some form of sector recognition or a technological breakthrough.

In 2012 Complete Control had a fantastic year;  they were winner’s of The 2012 SPARKies ‘Best Digital Design Agency’, and their first original IP game concept was commissioned by Cartoon Network – a hugely ambitious multiplayer online sports game called SuperStadia and a ground breaking project the small, but perfectly formed, digital agency. The concept was so well received that Cartoon Network commissioned SuperStadia as their worldwide offering for children’s online sporting games across ALL their global websites – so a massively prestigious project for the talented Bath based agency.

Aside from this, Complete Control also created the new BAFTA kids website, seeing the most successful amount of votes ever – a massive 590,000 kids votes in just 4 weeks. Complete Control’s work with Bath Spa University has resulted in their Sutdent Employee win Student of The Year 2012 and subsequently they have been nominated for National Graduate Recruitment awards alongside Cap Gemini and American Express. They’ve really set the standard for success for 2013!

Bristol based Rockpool Digital was commissioned to produce Red Bull’s website, online game, interactive experiences and social integration for one of the biggest events of 2012 – Felix Baumgartner’s Stratos Jump. The result? Over 9 million people watched the jump online. With over 8 million concurrent streams on YouTube, it became the biggest event in their history. Rockpool Digital’s website received over 22 million users on jump day and over 150,000 people played the game to guess where Felix would land. Social media usage was amazing with over 3.1 million tweets about Stratos on jump day and over half of the trending topics relating to the jump. Facebook shares of the image of Felix on the ground reached over 29,000 in 40 minutes and the group page collected 800,000 likes, with 216,000 of these coming on the day of the jump.

Stratos will be the content marketing project by which others are judged in the future. For Rockpool Digital, the global attention is one of the defining moments in their history and without a doubt made 2012 a standout year with such an incredible success.

Mubaloo was founded by Mark Mason in 2009, seizing the opportunity presented by the growing app market. 2012 has seen a number of successes for the company with new clients acquired including BP, Schroders, Met Office, RAF and Argos, Mubaloo is not only growing in terms of client base, but also in terms of financial growth, in numbers of staff employed and in technical experience.

Over the last 12 months, Mubaloo has developed an array of enterprise apps from an iPad presentation tool for Schroders, to a location based logistics app for DHL and an events app for the London Stock Exchange. Mubaloo is also listed as a recommended enterprise app developer by Apple. Mubaloo has also developed a number of successful consumer apps for clients including the Met Office, RAF, Argos, Monocle and William Hill. Mubaloo’s status as an industry leader has been affirmed throughout the past 12 months with a number of very successful thought leader seminars and presentations, as well the level of PR that Mubaloo has achieved.

Over the last year Mubaloo has received coverage in The Sunday Times, The Guardian, The Drum, Mobile Marketing Magazine, BBC, Strategy Eye, the Evening Post, Android Magazine, and Digital Arts Magazine to name a few – all of which have been highlights for the company. Last year Mubaloo won a number of awards. These include App Developer of the Year 2012 at the Appsters and Best Enterprise App Developer at the 2012 Mobile Entertainment awards. The company also won Business of the Year 2012 and Best company employing under 100 people at the Post Business Awards. All in all, Mubaloo has had a fantastic year and looks to be set for more great things to come…

This category, sponsored by Bath Spa University, was extremely strong and demonstrates that 2012 was a fantastic year for many of our region’s tech and digital organisations.


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