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SPARKies shortlist focus: Totally Killing It

totally killing it blog postThe purpose of the SPARKies awards is to celebrate the best in tech in the South West, therefore, what could be more appropriate than the ‘totally killing it’ award for companies competing in the global market? The international performance of this year’s nominated firms was truly impressive and shortlisting just three finalists was a difficult decision. The nominees were judged on the strength and duration of their overseas operations and the value this brings to their company.

The ‘Totally Killing It’ category is kindly sponsored by Eden Ventures, investors in technology companies.

Our first shortlisted company, The Agency, is a Bath based advertising and communications business, servicing global brands in international markets. In 2012 the Agency were ranked 43 in the UK’s Top 100 Agencies (RAR) based on financial success, client reviews, as well as peer regard. With more than 80% of revenue being driven from digital and technology based accounts, notable international clients include AA, BSM, Boots, BT, Del Monte, Tom Tom, Intercasino and QVC and most recently the James Caan Foundation. The Agency have pioneered new targeting techniques using digital media channels and advertising platforms in partnership with The Times and Wall Street Journal. This has secured North American company Quintiles, the largest pharmaceuticals CRO and clinical trials company in the world, as a long term client.

Our second finalist, Catchy, is a marketing communications agency with global ambitions based in Bath. Over the last two years they have focused on becoming the leading global player in Developer Marketing, working with big brands such as Nokia, BlackBerry, Vodafone and AT&T. Catchy help build and execute their communications to engage, excite and attract mobile developers to their platforms. For example, Catchy led a 6 month global export project working with the local Nokia teams in markets such as China, India, Russia and Brazil. In another project for BlackBerry, Catchy managed their device seeding program to developers across 10 regions worldwide. For 2013, Catchy expect this trend to continue and are currently planning to open a permanent office in the Bay area of California later this year.

And finally, TechRadar, produces online consumer technology news and reviews. With an editorial and development team in Bath of nine people, TechRadar also has offices in London, San Francisco and Sydney, providing local content to the US, UK and Australia. Globally, they received 15.4 million unique visitors in January 2013 with 41 million page views. The majority of the unique visits originated from the US, closely followed by the UK. The huge volume of traffic to their site indicates the high quality and influence of their content. TechRadar is part of Future plc. the Bath based international media group and leading digital publisher.

About Amy

Amy Hunter is studying Business Administration at the University of Bath. She has a wide variety of interests in the tech sector, with particular focus on startups and social media. Currently Amy is working on an e-ticketing platform in Bath, GoTag, which she Co-Founded in 2011.


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