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Digital Skills Day

Bath Digital Festival hosted an incredible Digital Skills Day to help promote the variety of digital career choices on offer in Bath. Although not known for its techy achievements, Bath has a wide range of opportunities for students interested in a career in digital and those in work seeking to move forward in such a fast-paced and ever-expanding sector.

Without a doubt, the future will be a digital one – with the digital sector rapidly growing and digital communication skills becoming an essential tool in all industries. With youth unemployment figures showing scarily high numbers, it makes sense that digital is the way forward. The youth of today have grown up with technology – from tweaking their Myspace layouts, to engaging with developers for new game mods – and so many have digital skills without realising.

Of course, saying you have ‘digital communication skills’ might sound interesting on your CV, but what is it? Digital communication skills can range from front-end development to data analysing, search engine optimisation to marketing – the list is seemingly endless. You don’t need to be a coder to work with digital, you just need to know what your skills are, and how you can apply them in a work environment.

Bath is thriving with digital opportunities. It’s home to leading digital business The Agency, and has its own creative Co-working Hub in The Guild as well as tech recruiters Ad-Lib. If you’re worried about dipping your toes in the water, you can find a whole host of digital apprenticeships across the south west, as well as plenty of internships and work placements available. These can be really rewarding experiences, as you gain skills on the job and more often than not, you get paid! Internships and apprenticeships are a good way to have your foot in the door, and successful applicants often leave with a full-time job by the end of duration.

Naturally, the lunch break couldn’t be without its own digital flair, and a speed-dating style event was offered instead. Designers and developers from blubolt, The Agency and Storm were on hand to talk about the realities of their jobs. Roles included project managers, account executives, creative directors and a whole range of developers, all of which covered a wide range of the jobs available in the digital sector.

As well as informing on the scope of jobs available, the Digital Skills day also helped attendees perfect their portfolios and gave advice on how to stand out at interviews for all the right reasons. The tech team from ADLIB came and explained why working in a digital agency is great, and what the future might hold for various career paths. Industry leaders gave inspirational talks on how they ‘made it’ and how they ended up working and achieving in digital. Offering advice on how to enter the industry and areas they expect to explode with opportunity, the Career Path Panel were considered invaluable to many attending and made a fantastic addition to an already remarkable Digital Skills Day.


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